Since late 2024, Labubu dolls have been gaining traction, especially among Gen Z fans on TikTok and Instagram. Originating from the Chinese designer toy brand POP MART, Labubu is one of the most iconic characters created by artist Kasing Lung. Known for its sharp teeth, wide eyes, and ragged look, Labubu’s appeal lies in its blend of awkwardness and charm.
Rather than polished cuteness, Labubu evokes what fans call a “weirdly adorable” or “vintage horror cute” aesthetic—something that aligns with Gen Z’s preference for emotional complexity and visual irony.
1. The Origin of Labubu and Its Backstory
Labubu is a central figure in “The Monsters” series by Kasing Lung. Set in the imaginary Monster Forest, Labubu is mischievous, curious, but also emotionally distant—traits that resonate with those who seek to identify with characters that reflect emotional nuance and social detachment.
2. Why Is Gen Z Obsessed?
- Emotional Surrogacy: The silent, expressionless face of Labubu allows users to project their own emotions. It’s a non-verbal companion for those navigating complex feelings.
- Blind Box Culture: POP MART's random packaging and rare editions feed into Gen Z’s love for collecting and trading limited items.
- Viral Content: Labubu appears in minimalist desk setups, outfit shots, and even emotional memes. Its “passive presence” makes it ideal for low-key expression.
- Alone, but Not Lonely: The doll symbolizes quiet companionship—ideal for a generation that often values solitude without isolation.
3. Design & Merchandise Expansion
Labubu’s design breaks traditional cute-character norms: asymmetry, muted colors, and ambiguous expressions. Merchandise includes:
- Soft plush toys (10–25cm)
- Hard vinyl blind-box figures
- Keyrings, fashion collaborations, and themed accessories
4. Cultural & Commercial Impact
Labubu has expanded beyond toys to become a cultural icon. POP MART now operates dedicated Labubu sections in flagship stores, and the brand has launched animated content, mobile themes, and cross-brand campaigns with lifestyle and fashion retailers.
Conclusion: More Than Just a Toy
Labubu’s rise is not simply about aesthetics—it’s about emotional connection, identity, and symbolic communication. In a world saturated with polished perfection, Labubu’s imperfect, quiet presence reflects how Gen Z wants to feel: seen, but not exposed; cute, but complex.